K Show ‘Clearly Exceeded Expectations’: Messe Düsseldorf

The positive market trend detected during the run-up to the world’s biggest plastics and rubber industry trade fair also characterized K 2010 itself and made for an excellent mood among the 3,102 exhibitors in Düsseldorf. Serious new contacts, a marked willingness among visitors to invest, and many business deals were reported.

“K 2010 was held at the right point in time and has provided all areas of our industry with new impetus,” was the verdict of Ulrich Reifenhäuser, chairman of the Exhibitor Council for K 2010. “The many, and sometimes quite unexpectedly specific, contract negotiations entered into at the trade fair speak for themselves!”

Delighted by the good results, Werner Matthias Dornscheidt, CEO and president of Messe Düsseldorf, said that the registration of more than 220,000 trade visitors to the show “clearly exceeded expectations in the sector, given the crisis now finally drawing to an end.”

Continued Dornscheidt: “We are very satisfied that the trade fair succeeded in providing strong impetus for further growth and that our exhibitors were able to do business with numerous international customers of high decision-making competence.”

Compared to the previous event in 2007 visitor attendance was down by nine percent. But then the industry was in a boom phase, which came to a sudden end soon after as a result of the global economic and financial crisis.

Trade visitors from more than 100 countries at K clearly conveyed the fact that an investment backlog had formed during the global economic crisis and that growing global demand for materials and technologies is rising. The innovations introduced at the fair stimulated the placement of orders.

Close to 60% of K visitors came from outside Germany, and 46% of these international guests originated outside of Europe, intensifying a trend. The Indian subcontinent again accounted for the largest share of Asian visitors. Substantial increases in the number of trade visitors from Turkey and Israel also were registered.

For roughly two-thirds of visitors, custom machinery and equipment building were of primary interest in ranges. Nearly half were strongly interested in raw materials and auxiliaries, and 26% cited semifinished products and technical plastics and rubber components as a major reason for their attendance.

K 2010 received high marks from visitors for the calibre of products on display in the 19 exhibition halls. Indeed, 97% of the professional experts said they fully achieved the aims of their visit.